01 Introduction

Re-engineering employer health plans. A full branding and web development project for a healthcare consulting firm reshaping how employers approach benefits strategy.

BloomBeck helps employers move away from traditional, fully-insured health plans toward smarter, self-funded and self-insured structures — integrating alternative care models, vetting third-party vendors, and building compliance frameworks that put outcomes ahead of intermediary profits.

Starfall was brought on to give this vision a brand and digital presence to match: a professional, trustworthy identity that speaks to HR leaders and benefits decision-makers, paired with a website that communicates a technical, high-stakes service in clear, approachable terms. Take a look at the live site at bloombeck.com.

02 Our Work

For BloomBeck, we delivered a complete branding and digital package built to establish credibility in a competitive, trust-driven industry. The project included:

Full Branding Package

A complete brand identity built around BloomBeck's positioning as a healthcare consultancy led by a health law attorney and a lifestyle medicine physician — not career brokers. The identity reflects transparency, clinical credibility, and a modern approach to employer health plans.

Logo Design & Visual Identity

A clean, professional logo and visual identity system designed to build immediate trust with HR departments and benefits leaders, while standing apart from the traditional broker aesthetic common in the industry.

Email Signature Design

Branded email signatures rolled out across the BloomBeck team, keeping every client-facing communication consistent with the new visual identity.

Website Development

A modern, responsive website that breaks down BloomBeck's services — from self-insurance transition consulting to vendor evaluation and compliance governance — in clear, digestible sections designed to convert HR and benefits leaders into clients.

03 Brand Applications

Stationery & Business Materials

Business cards, letterheads, and presentation materials designed to reinforce BloomBeck's identity in every client meeting and proposal, projecting the professionalism expected in the healthcare consulting space.

Digital Consistency

From the website to email signatures to marketing collateral, every touchpoint was designed to feel like part of the same brand — giving BloomBeck a cohesive presence as they engage employers, brokers, and HR teams.

04 Partnership

BloomBeck came to us needing a brand that could hold its own in a room full of benefits brokers and HR executives — one that communicated clinical and legal credibility without losing approachability.

BloomBeck
Employer Healthcare Consulting